Announcing Our New Campaign: Your Love Lives On
At the heart of the campaign is a new video that connects an everyday decision about donor registration with the extraordinary possibilities that decision can create
Typically, when people think about organ donation, images and stories of organ recipients come to mind. But organ and tissue donation is not just a gift for recipients – as a registered organ donor, organ donation helps your love extend long after you’re gone.
At the heart of the campaign is a new video that connects an everyday decision about donor registration with the extraordinary possibilities that decision can create. It features a heartfelt conversation between a mother, Natalie, and her son, Lincoln, after he notices the heart icon on her driver’s license and asks what it means. The type of conversation is relatable to most parents and will feel familiar to many.
What viewers don’t see is the story behind the story. Lincoln received a lifesaving liver transplant when he was just 2 years old. He is here today because someone chose to register as an organ donor.
The target audience for this campaign is women ages ~30-50, but anyone can look for the commercial on FOX 9. If you’re in the target audience, you may see it when streaming your favorite show or on your favorite social media channel.
Our hope is viewers have a conversation about how their love can live on through the simple decision to “check the box” as an organ donor.