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LifeSource Launches New “Check the Box” Campaign for Organ, Eye and Tissue Donation

Stories of donor families, transplant recipients and supporters illustrate anyone can register as a donor

Minneapolis, MN – LifeSource, a nonprofit organization dedicated to saving lives through organ, eye and tissue donation in the Upper Midwest officially launched a new campaign to encourage everybody to “check the box” and register as an organ, eye and tissue donor. The campaign features authentic stories from the community, including donor families, transplant recipients and supporters. Focused on highlighting the importance of organ, eye and tissue donation, the goal of the campaign is to inspire conversations about the topic and benefits of donation and highlight the fact that anyone can register as a donor and save and heal lives.

“Our mission is to save and heal lives through excellence in organ and tissue donation, and that starts with creating a culture of donation in our communities,” shared LifeSource CEO Susan Gunderson. “Anyone can register to be a donor and that decision has the potential to save and heal many lives.”

The new campaign builds on past efforts to inform the community about the critical importance and lifesaving impact of donation. Nationwide there are nearly 120,000 people waiting for the gift of organ transplantation and almost 3,500 of those waiting live right here in our community.

Developed in partnership with a local Minneapolis creative agency, 5ive, seventy percent of the campaign participants have been directly impacted by donation or transplantation. The other thirty percent are real people from our communities who simply believe that registering as a donor is the right choice, and their inclusion illustrates that you don’t have to wait to have a personal connection to register as a donor.

The core campaign message of “Anyone can Register” is highlighted in the powerful personal stories and the fact that despite people’s differences, they’re often united by their humanity. The campaign will be shown through traditional advertising on television, radio, bus sides and bus stops as well as through robust digital channels. The campaign will run in Minnesota, North Dakota and South Dakota. The campaign’s signature spot and participant stories can be found on

Even with the generosity of people in the Upper Midwest who say yes to donation, and the continued efforts of LifeSource and partner organizations, nearly 3,500 people in our region continue to wait for a lifesaving transplant. Visit for more information about donation or to register as an organ, eye and tissue donor.

Press Kits:
North Dakota
South Dakota